The Los Angeles Rams are making progress on their new $5 billion stadium being built in Inglewood and it appears they have already found some potential suitors looking to get in on the action.
The vision of team owner Stan Kroenke is on the verge of coming to fruition. The state-of-the-art sports complex is set to host both the Rams and Los Angeles Chargers when it opens in 2020.
While the construction process has seemingly gone according to plan, the stadium is still without an official name. That could very well change in the near future.
According to Charlie Gasparino and Lydia Moynihan of Fox Business, tech startup SoFi is on the verge of securing the naming rights for the new stadium:
The San Francisco-based fintech startup known as SoFi is in late-stage talks with the National Football League to acquire the naming rights to one of the most expensive sports venues stadium in the country, the $5 billion sports mega-complex set to open in 2020 that will be the new home of the Los Angeles Rams and Los Angeles Chargers, the FOX Business Network has learned.
This is certainly an intriguing development regarding the stadium, which is currently going by the Los Angeles Stadium at Hollywood Park, or LASED. This is somewhat of a monumental event after the promise of the venue brought not one, but two professional football teams to Los Angeles.
SoFi is an online personal finance company that assists with money management such as student loans and mortgages. The deal could involve them paying upward of $20 million annually over the next 10 years if both sides can come to an agreement.
The company is currently headed by Anthony Noto, the former chief operating officer of Twitter. He has since left the popular social media site to become the new chief executive for SoFi.
The intrigue surrounding the stadium is certainly understandable considering all the promotional opportunity it brings. Not only will the new venue house both the Rams and Chargers, but it will also play host to notable events in the future such as concerts, Super Bowls and even the 2028 Olympics.
SoFi knows full well that they will be able to acquire some serious exposure by giving the stadium their namesake. It certainly helps that both the Rams and Chargers are two of the most high-profile teams in the entire league thanks to their success in the 2018 NFL season.
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